Microsoft Windows, a must have for every middle class home is no longer true. Everybody is buying phones. Either Android or iPhone and occasionally WinPhone. Windows Desktop is no longer relevant. All the developers moved to Browser or Mobile. All the users happily moved to web or apps. Except office, Adobe no major apps continue to innovate for Windows desktop. Is there any miracle in pipeline to reverse the tide?
Doesn’t seem to be so. Microsoft is trying to move towards single OS for all screens hoping it will somehow solve its developer problem. But no positive signs in that direction.
At the same time Microsoft is concentrating on enterprise market and cloud market. Both of them turning out to be its bread and butter for future. At least stock market thinks so.
What else it can do?
Idea: Introduce Home-Server concept!
No more home-PC, it will be home-server. Or PS – Personal Server! Unlike the past – now middle class homes are generating too much of digital content. Everything is either going to specific clouds or to Google servers! Introduce a concept of MyData, MyHardware, MyControl. Every home will have servers. (no more PCs); Developers can take advantage of APIs and can write data, analyze the data, improve customers life greatly. Data is the most valuable asset. Complete ownership, privacy, security is divine gift one can wish for!
This will nurture a new developer echo system very soon.
For example based on the data in PS’s we could have apps around
- What is my ideal sleep time?
- How is my health?
- Where is my daughter now? Where is my family in past three days?
- Most liked photo in my album.
- My video dairy
- How much time the light is on in past week?
- How many times garage door opened?
- When is water filter change time?
- Auto prepare my shopping cart for the week.
- What am I doing 10 years back.
- Auto write my auto biography so far!
- How to be happy?
- what makes me happy?
- what makes me sad?
- What are my strengths? weaknesses ?
Taking IOT concept, edge computing into consideration. Allowing sharing of data with friends and family servers. We could have much better app scenarios.
- What is the fad in neighbors now?
- Who are potential friends I haven’t yet met in my neighbors?
- Who had three D printer in my neighborhood?
- Display garage sales happening
- What is my father doing now in India?
- Suggest new hobbies for me
- Who can give me training on xyzzy?
- who needs training on abcd?
May be all is not lost yet.
Opportunity: Every damn innovation now a days requires gathering data. But all the data belonging to a home is widely scattered. There is simply no way to cross reference data, unless both solutions are coming from same company. Once PSs comes live any solution can input data to PS in predefined format. Same can be queried by other solutions after proper permissions sharing handling. Of course no direct access to data is allowed only via predefined APIs yadha yadha!
This will also be biggest blow to its competitors. Who’s bread and butter is selling users data in one form or other form. Now Users own their data, it is not straightforward to sell it!
What more? There are thousands of patents as the arena is very new!
Idea2: Phone is PC. (Phone + Docking station + Screen)
Just like after laptops the desktops are optional. after phones we could make laptops/Desktops optional. We need to make docking stations innovative. Everything else we need will be in phone. Phone is new PC. Microsoft should start selling these docking stations which makes any phone (Android, iPhone, WinPhone) as PC! The Phone + docking station + screen (either smart TV or a separate monitor or existing laptop/desktop screen). All the Windows apps will run on docking stations but uses data from phone, writes data to phone. User folder will be on phone. (that is MyDocuments, MyPictures, etc.. will be on phone instead of PC).